Network Drive

To hear the effectiveness of our advertising opportunity Network Drive, click speaker:

Network Drive is Commercial Radio’s only fully national syndicated Traffic & Travel proposition.

Broadcast across all major radio groups Global, Bauer, UTV, GMG, Lincs Group and Absolute.

Traffic & Travel is a key element of all radio stations programming – Over 62% of UK adults tune into their radio every morning to check traffic and travel information (Source: Highways Agency Survey, Feb 05) thus providing a fundamentally important service to listeners, therefore creating an appointment to listen.

Research has shown that commercials within this type of environment have a 61% higher recall than messages within a standard advertising break (source Network Drive Recall Study 05).
 

GTN UK can offer you a commercial opportunity alongside Network Drive’s traffic and travel bulletins; your commercial will be transmitted across 250 commercial radio stations providing national coverage.

Bulletins are broadcast every day between 05:30 – 19:45; predominantly during the peak radio listening times of breakfast and evening-drive, giving access to 76% of all commercial radio’s listeners. (Rajar RSL Q4 2011).
 

Network Drive offers advertisers the opportunity to utilise the largest network package in the radio industry, delivering a weekly reach of 25 million adults, with impacts converting to 511 TVR's every week. (Rajar RSL Q4 2011).

In summary, Network Drive offers prime positioning advertising opportunities, in a credible environment, during peak listening, providing national coverage.

 

  
Working closely with our clients and independent research companies, GTN is happy to put the effectiveness of its Network Drive and Entertainment News packages to the test.

Evidence shows that the most useful research data is achieved from campaigns that run at a reasonable OTH, over a number of weeks. Campaigns running for 3 months or more can warrant
‘mid-term’ data as well, adding a further tier to this offering.

At GTN, we let the results speak for themselves. See for yourself here.